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How to get business done. Employ a wolf as head of marketing [VIDEO]

Who better to do your marketing than a wolf? Sure, it may have to overcome stomach-driven urges to eat other members of staff but, that's a small price to pay for marketing success!

What was Australia’s favourite YouTube video for 2010? It is ‘so dumb, so really,...

OK, Australia, what was the most-watched YouTube video on the continent in 2010? Was it the national election? The gulf oil spill? The rescue of the Chilean miners? Of course not! According to Google Australia, the pinnacle of the video chart belonged to this catchy remix.

Will this ad go viral? Does a bear dance in the woods?

Move over Old Spice. There's a new viral campaign in cyberland that's stealing your chatter. This addictive 'choose your own adventure' inspired advertising campaign for European stationary brand Tipp-Ex takes the viral power of bears on YouTube (think John West) and adds a layer of interactivity (think Burger King's Subservient Chicken).

Old Spice adopts new approach to FMCG marketing

If you haven't already watched the commercial below, you're about to see what is already being described as one of the best brand re-launches of all time. It deservedly won the Film grand prix at the Cannes Lions and is now being praised, far and wide, for the way its creators Wieden + Kennedy have extended the reach of the campaign to embrace social media.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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