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Why a little bit of good copywriting can save the day… err, your business.

Copywriters aim to write interesting and intriguing copy that captures the audience’s’ attention and persuades a specific response such as calling the phone number, buying the product, trial the service, etc. Good copywriting may even get you more loyal audiences through word of mouth, and the readers sharing information through email and social media – you that word ‘viral’ that is bandied about so much these days.
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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.



New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...