nudge

Articles | Marketing & Media | Podcast | Startup & Entrepreneurship

Quick tips on how to differentiate your business from your competition [PODCAST]
ByAnthill Magazine Nov 12, 2013Feb 26, 2014

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Dom talks to Joanna Wiebe of Copy Hackers about their latest eBook, The Startup Guide to Differentiation. They discuss why differentiating yourself or your business from your competition is important,…

Read More Quick tips on how to differentiate your business from your competition [PODCAST]
Startup & Entrepreneurship

Marita Cheng, 2010 Anthill 30under30 Winner
ByAnthill Magazine Oct 21, 2010

Marita Cheng’s drive to energize young girls about engineering and science has lost not one erg of energy since 2009, when she was added to that year’s 30under30 list. If anything, her drive has kicked into another gear.

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Featured Slider | Startup & Entrepreneurship | Tech & Innovation

Anthill’s SMART 100: Winners revealed! (2010)
ByAnthill Magazine Aug 25, 2010Sep 27, 2010

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They’re innovative, Australian and they’re changing the world, one idea at a time. Yes, it’s time to reveal the SMART 100, 2010.

Read More Anthill’s SMART 100: Winners revealed! (2010)
Featured Slider | Startup & Entrepreneurship | Tech & Innovation

Anthill's SMART 100: Winners revealed! (2010)
ByAnthill Magazine Aug 25, 2010

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They’re innovative, Australian and they’re changing the world, one idea at a time. Yes, it’s time to reveal the SMART 100, 2010.

Read More Anthill's SMART 100: Winners revealed! (2010)
Smart 100 2010 | wide-full

Nudge (SMART 100)
ByAnthill Magazine Jun 24, 2010Aug 26, 2010

…cofounders Marita Cheng and Mark Parncutt heard about the Melbourne University Entrepreneur’s Challenge. While only in their first three months of university, they vowed to come up with an idea and enter. A few weeks later, Mark was hanging out with his friend, when she suddenly jumped up and exclaimed, ‘Drats! I forgot to take my antibiotics!’ Mark thought, ‘Wouldn’t it be great if she received a text message reminder on her mobile reminding her to take her medication?’ An idea for the challenge was born, and Marita and Mark took out first place in the Undergraduates Division of MUEC.

Read More Nudge (SMART 100)
Startup & Entrepreneurship

Marita Cheng, 2009 Anthill 30under30 winner
ByAnthill Magazine Jul 22, 2009Feb 21, 2010

Marita Cheng is still at university (studying a mechatronics engineering and computer science double-degree), but she already owns and runs two businesses.

Read More Marita Cheng, 2009 Anthill 30under30 winner

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