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These leading business women told us why Australia needs more female founders and how...

It is important that Australia increases the number of women founders as it sets an example for females of all ages that they have the power and authority to establish enterprises that give rise to their dreams.

Aussie tech start-up set to keep European workers safe after securing key partnership

The partnership with SAT provides JESI with its first foothold in the European market, becoming its sixth international supplier and adding to its current reach that includes the United States, Asia-Pacific and the Middle East.

Is wine, food and travel worth anything if it’s not on the iPhone? Ask...

VisitVineyards.com has launched an iPhone app that brings its rich content to travellers. The online wine and food travel guide was once called “Australia’s most comprehensive guide to regional wine, food and travel guide” by the Mornington Peninsula and received several other encomiums for blazing a new trail in this realm. So, the development of the app is in keeping with its reputation as a new media pioneer.

FREE BUSINESS TOOLS

How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE