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How do you promote a new deodorant? If you're Nivea in Germany, you put people through a nerve wracking experience of being wanted by the police.
Since 1941 Kleenex have actually understood what it is that hits to the core of being a man who buys tissues. The one thing that is a symbol of unadorned manliness – huge, enormous, large, big and gargantuan-sized tissues that come in massive boxes. In recent months, other consumer brands seem to have caught on.