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Three ways retailers should use mobile to attract customers this holiday shopping season

Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.
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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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