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Tristan Sender of GoGet CarShare talks innovation, market research and entrepreneurship

It all started with a conversation: "Wouldn't it be great to share a car with our neighbours?" Starting in June 2003 with just three cars, GoGet CarShare now has 530 vehicles Australia-wide, ranging from inner-city-friendly compacts to wagons, utes and people movers. In this Q & A interview with Alex Pirouz, GoGet CarShare’s operational manager Tristan Sender shares how to create an innovation, why market research is so important and what aspiring entrepreneurs can learn.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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