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Why PRs are the last to ‘get’ the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.

Why PRs are the last to 'get' the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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