Naming Right Solutions (SMART 100)
We have watched the growing demand for “naming” services offered by crowdsourcing websites. These sites no doubt provide a wide choice of “creative” names at a low price and fast turnaround but are often based on sketchy briefs and shallow thinking. We believe a brand is the very foundation of a business so the name should be driven as much by the underlying strategy as it is by creative thinking. We saw a market opportunity for “strategic brand names”.
