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Seven insider tips for making event sponsorship into a marketing success story for every...

Event sponsorship should be treated like every other marketing activity. It's not enough to simply sponsor an event, you have to have a strategy to make it work for you. Here's how.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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