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Meet the entrepreneur behind the world’s first barista standard reusable coffee cup

The outcome was a lightweight and thoroughly considered design that was BPA free and non-toxic; the world’s first barista standard reusable cup, KeepCup was born.

I’m a school-run-taker, fairy-cake-baker, deal-maker, orgasm-faker, nit-raker, rattle-shaker … new Fiat ad rocks da...

Rather than another boring car ad, you know the ones with panoramic views, winding roads and well behaved children, Fiat took a different approach. Talk about speaking directly to your target market! The motherhood rap is rocking the YouTube world. Word!

Sorry, Mum — Mother’s Day spending will be a little tight this year

Last year's Mother's Day gifts of showy bling and fancy perfume will likely give way to chocolates and bouquets. It's not that we love you any less, Mum. It's the economy, y'know.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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