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New research: Australian shoppers will choose bricks and mortar over online

While many believe that shoppers are overwhelmingly moving to online, 79% of Australians are very/fairly likely to choose a store over online if there is an enjoyable atmosphere (music, visuals, scent).
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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