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Twitter is good for many things. Sharing information quickly, accelerating political uprisings and telling random strangers what you ate for breakfast. However, very few people have mastered the use of Twitter as an effective business tool -- to gather market research, build brand awareness and attract the interest of leads and prospects. This tutorial was filmed as a unit of James Tuckerman's social media monetisation masterclass, in August 2013. It shares how James manages and builds his Twitter feed, almost on auto-pilot. You must be an Anthill Academy member to view this course. Sign up below.
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Google’s acquisition of SocialDeck at the end of August made it the 11th social media-related company Google has snapped up so far this year – five of them in August alone. The buying spree raises questions as to where the company is heading with its much-anticipated play in social networking. What Google needs, and what is not yet evident, is a coherent strategy for social networking that pulls together the disjointed pieces of its growing social media portfolio.
Agius had an endearing story to tell, which involved him travelling to New York and adopting a series of fake identities to snap up 20 iPads on the weekend of the US launch, several months before the much coveted device became available to Australian early-adopters. Together, we spent the afternoon discussing the new device and its possible commercial applications.