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How to build a Twitter prospect funnel on autopilot [ACADEMY]

Twitter is good for many things. Sharing information quickly, accelerating political uprisings and telling random strangers what you ate for breakfast. However, very few people have mastered the use of Twitter as an effective business tool -- to gather market research, build brand awareness and attract the interest of leads and prospects. This tutorial was filmed as a unit of James Tuckerman's social media monetisation masterclass, in August 2013. It shares how James manages and builds his Twitter feed, almost on auto-pilot. You must be an Anthill Academy member to view this course. Sign up below.
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Solving the puzzle of Google’s social networking strategy

Google’s acquisition of SocialDeck at the end of August made it the 11th social media-related company Google has snapped up so far this year – five of them in August alone. The buying spree raises questions as to where the company is heading with its much-anticipated play in social networking. What Google needs, and what is not yet evident, is a coherent strategy for social networking that pulls together the disjointed pieces of its growing social media portfolio.

Do you have content you could monetise on the iPad?

Agius had an endearing story to tell, which involved him travelling to New York and adopting a series of fake identities to snap up 20 iPads on the weekend of the US launch, several months before the much coveted device became available to Australian early-adopters. Together, we spent the afternoon discussing the new device and its possible commercial applications.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE