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Can a Mini Cooper predict the future more accurately than the Mayan prophecy? [VIDEO]

The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.

Are you normal? No, really. Are you normal? [VIDEO]

I once gave some sage advice to a friend. Even if I do say so myself. He was about to embark on, what many people thought to be, a crazy adventure. He had sold everything he owned and was moving to China, for no other reason than he wanted to. He asked me if this was normal.

Who’s on track?

It's said that in China the economic revolution is most visible on its roads. In recent years, carmakers from Japan, Europe and the US have...

Who's on track?

It's said that in China the economic revolution is most visible on its roads. In recent years, carmakers from Japan, Europe and the US have...
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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