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‘Australia Rising’ is the theme of the global brand equity game

Last year, Commonwealth Bank debuted on the BrandZ Top 100 ranking, becoming the first Australian brand to do so. This year, three more broke into the elite league – ANZ Bank, Westpac and Woolworths. Together, the four Aussie brands surged in value by a combined US$54.5 billion, reflecting Australian brands’ growing expansion into the rest of Asia.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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