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A fintech disruptor has raised $100 million to steal Australia’s 2.1 million SMEs away...

Tyro, Australia’s independent and fastest growing EFTPOS provider, recently raised $100 million from several big investors from both the US and Australia

Angry Nerds: Atlassian’s Mike Cannon-Brookes built his software empire selling t-shirts? It’s called bait-and-switch.

Any parent who has ever driven past McDonalds with kids in the car will know the pulling power of a good bait-and-switch campaign. Those blasted McHappy Meals usually go half-eaten, so it's not the few moments of fat, salt and sugar that make them irresistible. It's the movie tie-in, limited-time collectible nature of the bloody near-worthless-will-break-before-your-car-leaves-the-car-park toy included with the meal. Believe it or not, what works for selling fast food also works for selling other things... like enterprise software products.

Atlassian’s Scott Farquhar talks about raising US$60 million from Accel

Atlassian co-founder Scott Farquhar should be in a good mood. Last month, the company he created with business partner Mike Cannon-Brookes, as 22-year-old university...

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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