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Media takes heart from mobiles and emerging markets

Over the past decade, the media, notably print publishers and television companies, have struggled to come to terms with the onslaught of the Internet. What changed this doom and gloom? The consumerisation of IT, in the form of smartphones and tablets. Devices led by the iPhone and iPad have led to mass adoption, and additionally enabled a variety of payment options.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE