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Implementing ideas: Instinct vs Testing

Entrepreneurs like to fly by the seat of their pants, implementing ideas almost as quickly as they occur. However, successful companies know the critical importance of adding a sturdy layer of testing to the product development process. Pollenizer’s Mick Liubinskas explains.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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