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What is it that’s so appealing about science and auto-tune mashups?

What is it that's so appealing about science and auto-tune mashups? Could it be the inherent fashion-sensibilities of the global science community? (Deep down, you just know that skivvies and elbow patches are cool.) Could it be the eyeball popping special-effects that seem to accompany most lessons on matters of quantum? (Science lessons and acid-house, rave parties might actually have more in common than you think.) Or could it be the melodic appeal of words like sub-atomic?
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