Michael Simonetti

Articles | Startup & Entrepreneurship | STARTUP STORIES | Tech & Innovation

The Aussie company with world-first wearable tech preventing back pain in the workplace [VIDEO]
ByAnthill Magazine Jan 16, 2020Jan 22, 2020

With offices in Seoul and Melbourne, the Australian-based Posture360 has declared war on back pain with its innovative technology. A back pain sufferer himself, William Choi has been in the posture business for almost a decade and saw a gap in the market.

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Articles | Featured | Marketing & Media

ZMOT or, how to make friends and influence consumers
ByAnthill Magazine Oct 8, 2012

ZMOT – whether you’ve heard this or not, you’re probably thinking; not another term to add to the tedious marketing literature! Fond of acronyms or not, ZMOT stands to serve what is without argument, the most important change to marketing in the past decade.

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