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William Choi, Posture360

The Aussie company with world-first wearable tech preventing back pain in the workplace [VIDEO]

With offices in Seoul and Melbourne, the Australian-based Posture360 has declared war on back pain with its innovative technology. A back pain sufferer himself, William Choi has been in the posture business for almost a decade and saw a gap in the market.

ZMOT or, how to make friends and influence consumers

ZMOT - whether you’ve heard this or not, you’re probably thinking; not another term to add to the tedious marketing literature! Fond of acronyms or not, ZMOT stands to serve what is without argument, the most important change to marketing in the past decade.
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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