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Have you heard of Motivator-Hygiene Theory? It’s about separating a client’s wants from their...

Way back when I was studying for my MBA (which I never quite finished. I started a business instead), I came across an organisational psychology concept called the Motivator-Hygiene Theory which claims: “The things that satisfy and motivate us are not the same things that dissatisfy and demotivate us.”

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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