It’s not about who you know. It’s about who knows you! [5 Steps to Personal Branding]
The concept of personal branding has been discussed widely across the net. Yet many people still think that it’s confined to the celebrity set, like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. In other words, it’s not about who you know but who knows you!
