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Sirene Water

Sirene Water wants to hand out free bottled water… as a way to promote...

Sirene Water was born with the belief – “because water should be free” – and with the practical acceptance that bottled water, rather than tap water, is the future, no matter what die-hard environmentalists might say. But the rub in accepting bottled water as the standard is its soaring cost – up to $8.33 per litre, over 5 times the price of petrol, according to Sirene.
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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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