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Zip, zap, app! How ZAPPP is empowering the small guy

A strong focus of the app platform is the ability to engage and reward users. That has come from Al-Attas’ belief that “an app is useless if it doesn’t add value to the life of the user.” He also held the view that current apps “weren’t offering fans anything more than what they could find online.”
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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