Tag: Master Chef
How Ian Campbell used “Master Chef” to promote appliance brand Sunbeam
Ian Campbell, managing director of Melbourne-based manufacturing conglomerate, GUD Holdings, talks to Leon and Garry about marketing, the consumer appliance business, retailers and their “philosophies” and why he does not always find them either useful or profitable. And then there was his highly successful sponsorship of the TV blockbuster “Master Chef” to promote the Sunbeam kitchen appliances company.
The Master Chef approach to problem solving
The reality show Master Chef Australia takes amateur chefs and teaches them new techniques and skills, demonstrating what can be achieved with a little training and the right recipe. As with successful recipes, preparation for problem solving is important. So here are three simple points to get you started on your way to becoming a Master Problem Solver:
