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App expert says Australian start-ups are too tech-heavy and that’s why so many fail

“From my experience, tech start-ups tend to forget about the importance of selling and marketing and focus too much on the product. It is vital to have key members of your team who are tech-savvy people but without team members who understand sales and marketing, traction and business success may become difficult to achieve," explains Steve.

This food delivery app is helping all kinds of everyday Australians earn an extra...

Drive Yello, a start-up that allows vendors to outsource their delivery completely, is one of the local apps riding the bom of Australia's sharing economy
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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