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Five marketing lessons everyone can learn from Tough Mudder

I'm officially one Tough Mudder! It was an amazing personal achievement for me, one that has left me with many lessons to apply to both my personal and business lives. But, reflecting on the day in hindsight has me captivated by the brand’s success and the lessons businesses can learn from the worldwide phenomena that is Tough Mudder.

Ninja marketing

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

Marketing: Know your customers

Have you ever wondered why customers might say one thing and then behave in a totally different manner? One of the most challenging tasks for...
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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