Tag: Marketing research

I'm officially one Tough Mudder! It was an amazing personal achievement for me, one that has left me with many lessons to apply to both my personal and business lives. But, reflecting on the day in hindsight has me captivated by the brand’s success and the lessons businesses can learn from the worldwide phenomena that is Tough Mudder.

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

Have you ever wondered why customers might say one thing and then behave in a totally different manner? One of the most challenging tasks for...