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Why it is important to model after successful people and their principles [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

The first rule of a successful, modern business: Own the eyeballs, folks! [VIDEO]

Here's a little secret that successful business builders know intuitively (even if the words 'marketing assets' have never crossed their lips): An active audience of prospects, resellers, licensees and fans trump an awesome product or service. What are you doing to build your 'marketing assets'? [Ben Stickland Interview]

Pete Williams’ EXTREME ‘content leverage system’ video

If you attended yesterday's webinar with Pete Williams on outsourcing, offshoring and crowdsourcing, you might recall that I asked Pete whether we could share a video of his that I was fortunate enough to stumble across in the not-so-distant past. As mentioned, this video really got my head spinning. It begins with one logical and familiar example of outsourcing (creating content for a website) and then takes the process to the... wait for it... EXTREME! (Because Pete's an outsourcing 'extremist', see?)
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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