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The journey for Sydney entrepreneur Mark Pracy, now owner of Australia’s largest Jet Ride experience, all started in the Hunter Valley where he provided his services to international superstars, such as Eric Clapton, Alicia Keys, John Mellencamp, Cheryl Crow and many more. From there, he seized his opportunity and capitalised on a gap in the marketplace by making it affordable for average day Australians to experience a ride in a Jet Fighter. In this Q&A interview with Alex Pirouz, Pracy discusses the importance of customer service, how marketing has shifted as a result of social media and the information age and why working with the right staff is absolutely critical to the success of any business.