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Mi9’s Product Innovation team would drive this partnership and has the “remit to grow the group’s ventures portfolio.” Part of this process would involve sifting through Pollenizer’s startups and accelerating those with new digital products. Mi9 also will have the option to invest in these new digital businesses.
After launches earlier this in the US, Canada, UK and the Netherlands and its recent expansion to other European countries, such as Germany, France and Italy, the Microsoft Advertising Exchange has finally been launched in Australia. About time! But how is it different to Google AdWords?