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3 reasons your Mad Men-era Advertising is DEAD on social media! Customer focus is...

Getting your brand's pages up and running on social media networks is pretty easy to do, but filling them with good content that serves...

Candid confession: Australia’s ‘Mad Men’ aren’t cool. Not by a long shot

It is a truth we could have lived without. But now that it’s out, we might as well take another hard look at “The Dream Merchants,” as novelist Harold Robbins dubbed the advertising industry decades ago. Admen and boring? Not to mention uncool. It so takes the glamour off but that is the unvarnished truth, according to a survey by The Source, the Australian guide to advertisers and creative agencies.

The real Mad Men, apple cider and $100,000, all in one place!

Leo Burnett: it's a name that has carried resonance in the advertising world for nearly 80 years. To have Leo Burnett as your agency of...
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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