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3 reasons your Mad Men-era Advertising is DEAD on social media! Customer focus is...

Getting your brand's pages up and running on social media networks is pretty easy to do, but filling them with good content that serves...

Candid confession: Australia’s ‘Mad Men’ aren’t cool. Not by a long shot

It is a truth we could have lived without. But now that it’s out, we might as well take another hard look at “The Dream Merchants,” as novelist Harold Robbins dubbed the advertising industry decades ago. Admen and boring? Not to mention uncool. It so takes the glamour off but that is the unvarnished truth, according to a survey by The Source, the Australian guide to advertisers and creative agencies.

The real Mad Men, apple cider and $100,000, all in one place!

Leo Burnett: it's a name that has carried resonance in the advertising world for nearly 80 years. To have Leo Burnett as your agency of...
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Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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