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Three ways retailers should use mobile to attract customers this holiday shopping season

Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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