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How to design a logo that really works [VIDEO]

Your logo is not your brand. But, that doesn't mean that your logo is unimportant. It can be vital. In this video, Aaron Draplin explains...

Branding Bill Gates style: How can a startup build a brand? You need more...

What is a brand? To be clear about what we mean by brand - it is more than a mark emblazoned upon your butt. It...

Do I really have to register my trademarks?

Many business owners do not register IP because they’re frightened of incurring expensive legal bills, or don’t know where else to turn, and as a result many hide an ever present foreboding anxiety because they’re worried someone will “steal” their idea before they actually protect it.

Simple logos are the best logos

I'm sure I'm not alone when I say that simple logos are the best kind of logos. If you don't agree, consider the world's top 100 brands, according to Interbrand.

99designs launches template logo store offering customisation and 24-hour turn around for $99

Australian-based online crowdsourcing design service 99designs today launched a new logo store. The concept is pretty simple -- you chose a template from the gallery of 4,500+ templates and 99designs' designers swap in your organisation's name and deliver you a high resolution and web ready version within 24 hours, for $99.

5 reasons I hate logos

Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.

Is your logo a ‘no-go’?

What do your logo colours secretly say about your business?

Is your logo a 'no-go'?

What do your logo colours secretly say about your business?
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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