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Liza Shulyayeva offers a refreshing approach to those who fret about web design. The 24-year-old from Perth runs Techalite Web Consulting and offers programming and marketing solutions for small businesses and startups. To market herself, she prefers to work hard and let her results generate the buzz.
You’ll hear plenty of SEO specialists and your friendly neighbourhood search engine hobbyists touting the phrase, “Write for people, not search engines”. What a load of crock. What’s the point of writing for visitors if you have none?