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The innovation came to light when Ruchir Punjabi, who had experience of serving more than one hundred clients with his expertise in web services and products, identified a few fair problems in the web site creation and management sector and decided to spend more of his energy on product development in key areas in the web space. He saw immense potential for the product in a seemingly unorganised web services market in India and elsewhere. He went head hunting for like-minded, passionate individuals in the same space and put together a motivated unit of web developers. This is his third venture.
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