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Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft. A recently arrived American asked me if it was nothing more than spreadable OXO cubes. I guess, that’s a pretty close analogy. Yet, we love this black, salty, spread-y, goodness. Taking the Australian larrikin stereotype is nothing…
Clearly, iSnack 2.0 and Westpac’s banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong’un with their spin. Readers who don’t take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin’s black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).
Clearly, iSnack 2.0 and Westpac’s banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong’un with their spin. Readers who don’t take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin’s black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).
Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from the worlds of business, politics, media and marketing from 2009. The suggestions arrived by way of blog comments, tweets, LinkedIn discussions and even one phone call (thanks mum), culminating in a…
Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from the worlds of business, politics, media and marketing from 2009. The suggestions arrived by way of blog comments, tweets, LinkedIn discussions and even one phone call (thanks mum), culminating in a…
As the first instalment in our annual DUMB REPORT, it’s hard to look beyond the most discussed media and marketing experiment for 2009, Kraft’s controversial crowdsourcing campaign and the naming of iSnack 2.0.
Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we’ve said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, “If you get things right 60 percent of the time, you will rule the world.” It’s just a pity that not all mistakes are created equal.
Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we’ve said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, “If you get things right 60 percent of the time, you will rule the world.” It’s just a pity that not all mistakes are created equal.
As Kraft’s iSnack 2.0 debacle illustrates, companies don’t have much room for error these days when it comes to launching a new product. That is especially true if that company’s name is Microsoft and that product is Windows 7, the latest iteration of the company’s flagship product and the follow-up to the much maligned Windows Vista.
As Kraft’s iSnack 2.0 debacle illustrates, companies don’t have much room for error these days when it comes to launching a new product. That is especially true if that company’s name is Microsoft and that product is Windows 7, the latest iteration of the company’s flagship product and the follow-up to the much maligned Windows Vista.
In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have an unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”.
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