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Do you write for search engines or for people?

You’ll hear plenty of SEO specialists and your friendly neighbourhood search engine hobbyists touting the phrase, “Write for people, not search engines”. What a load of crock. What’s the point of writing for visitors if you have none?

Three ways retailers should use mobile to attract customers this holiday shopping season

Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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