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How to annoy journalists and never ever get your business in the news

PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...

Newsmodo ups its game, helps freelance newshounds find more work

We first reported on local startup Newsmodo, the media marketplace, when it launched earlier in the year. Now, more news from Newsmodo: they’ve upgraded....

Why you need to treat your customers like they are journalists (if you want...

Treat your customers as if they were newspaper reporters; this is the new mantra for savvy companies of all sizes. Like many journalists, your customers...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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