PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious time with potential new customers should be what your business aims for. So it begs the question, why do so many people get it so wrong? Whether you are doing your…
We first reported on local startup Newsmodo, the media marketplace, when it launched earlier in the year. Now, more news from Newsmodo: they’ve upgraded. Plus, some of the biggest publications in the world have sourced stories from its ranks – think AP, NBC, Hello!, The Daily Mail and Pacific Publications. And, that’s just for starters….
Treat your customers as if they were newspaper reporters; this is the new mantra for savvy companies of all sizes. Like many journalists, your customers have become sceptical of advertising and marketing in all its common forms, having being duped, tricked or, made to feel foolish on more than one occasion. Journalists are looking for…
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