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Are you drowning in the “sea of sameness”? Pull a Lady Gaga on your...

Let’s make one thing really clear at the outset – most businesses in your niche look and sound exactly the same. Why? Because they...

This is the powerful six-ingredient recipe you need to whip up a mouth-watering marketing...

No matter what industry you are in, when creating your marketing plan, you have make your business stand out as much as possible. In...

If you are not running a department store, why on earth are you still...

One of the biggest mistakes many businesses make, especially SMEs, is to market their products or services on price. Trust me, the last thing...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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