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Are you drowning in the “sea of sameness”? Pull a Lady Gaga on your...

Let’s make one thing really clear at the outset – most businesses in your niche look and sound exactly the same. Why? Because they...

This is the powerful six-ingredient recipe you need to whip up a mouth-watering marketing...

No matter what industry you are in, when creating your marketing plan, you have make your business stand out as much as possible. In...

If you are not running a department store, why on earth are you still...

One of the biggest mistakes many businesses make, especially SMEs, is to market their products or services on price. Trust me, the last thing...
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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