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Westfield goes for a spin with Facebook Places

It’s been nearly a year since the world’s most popular social networking site launched Facebook Places, a mobile location-based feature that allows users to tell their friends where in the big wide world they are at any point in time. Now, Westfield is running an experimental program offering exclusive discounts to users who sign into Facebook Places at its outlets nationwide. The retailer is partnering with specialty firms including Angus & Coote and Cotton On for these “check-in” deals.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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