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The empty Trojan horse…or how to lose new business opportunities with poor marketing!

Can you imagine the outcome of the Trojan War if the Greeks had failed to fill their wooden horse with soldiers? Instead of a breath taking innovative strategy gaining victory and putting an end to the 10 year siege –the horse was simply pulled inside the city of Troy. Rather than a Greek victory remembered for millennia, the Trojans instead went on to live happily ever after!
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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