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Say no to handshake deals. Get the fine print instead

When a person enters into a business relationship, particularly with family members, friends and acquaintances, the use of legal contracts is often perceived as a sign of mistrust. It does not have to be that way.

What’s in a (business) name? More than the bard bargained for

“A rose by any other name would smell as sweet,” the Bard of Avon wrote, memorably. But it is not a spirit that is widely imbibed in the world of business. The easier thing is to simply copy the name, or, shall we say, brand. Just what is the importance of a business name?

Before you launch that awesome iPhone app, make sure you've understood your legal obligations...

So, you have a great a great idea for an iPhone application. All you want to do then is get on with it and ace your rivals. Not that fast. You might be better off thinking through the entire gamut of consequences — most of all the legal ones that could haunt you for years.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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