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Social customer care in Australia: a tale of foul wine and varied response time....

Social media is the place for sharing. Most of what is being shared is of the banal, light hearted sort, like cute cat videos,...

Facebook & TV: A relationship made in heaven!

Recently, we reported how social media was bringing the most profound changes to our living rooms via so-called Social TV. That was based on Yahoo!7’s Social TV Survey. Now we have independent validation of the survey – at least on what is happening on Facebook!

Online1984 (SMART 100)

We were looking for solutions to our clients’ needs for social media monitoring and analysis. We found many technical solutions that provided data but could not allow for human sarcasm, vernacular, industry jargon, spelling errors, abbreviations, etc., and so provided inaccurate or irrelevant analysis. If someone tweets “I’d kill for a Cadbury chocolate” it would be scored as a negative when in fact it is a positive. We realised that to provide a genuine understanding of how a brand, product, or person was being positioned online we had to have a human being evaluate, analyse, and score every feed individually.

FREE BUSINESS TOOLS

Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

FREE BUSINESS TOOL

Five things to get right before you quit your day job,...

Are you wondering if you are ready to quit your day job to pursue your entrepreneurial dreams? You, like many other aspiring entrepreneurs, may feel stuck and unable to take the plunge into the startup lifestyle. Dan Mumby is here to make sure you know the five key things to get right before you quit your day job in this FREE CHEAT SHEET.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE