Tag: Jeff Richardson

Social media is the place for sharing. Most of what is being shared is of the banal, light hearted sort, like cute cat videos,...

Recently, we reported how social media was bringing the most profound changes to our living rooms via so-called Social TV. That was based on Yahoo!7’s Social TV Survey. Now we have independent validation of the survey – at least on what is happening on Facebook!

We were looking for solutions to our clients’ needs for social media monitoring and analysis. We found many technical solutions that provided data but could not allow for human sarcasm, vernacular, industry jargon, spelling errors, abbreviations, etc., and so provided inaccurate or irrelevant analysis. If someone tweets “I’d kill for a Cadbury chocolate” it would be scored as a negative when in fact it is a positive. We realised that to provide a genuine understanding of how a brand, product, or person was being positioned online we had to have a human being evaluate, analyse, and score every feed individually.