Tag: Jeff Clementz
New survey says mobile devices are changing the sales game
Australian consumers, much like those in other regions of the world, are making the shift mobile shopping in rapid leaps, according to a recent announcement by PayPal/Ebay. The emergence of new, portable devices is working hand in hand with an increase in behavioural shift on the part of consumers.
Huzzah! The early (online) bird catches the worm!
Roy Morgan Research has found that companies that went online earlier benefited the most – not just in online growth, but also offline, reflecting the synergies with traditional brick-and-mortar business. Over the past year, businesses that already had online sales grew 5% but those that didn’t – or didn’t for at least 12 months – saw revenues decline 4%. Also, nearly one out of two (49%) businesses that sold online for at least a year saw higher revenues whereas that was true for only one out of three (36%) businesses that didn’t engage in e-commerce.
