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When crowdsourcing made a new site launch a breeze!

What’s novel about the launch of Directories Group's homeheaven was its adoption of, loosely speaking, a crowdsourcing model – tapping a wealth of market knowledge and responding to preferences – to fine-tune the site before the site was thrown open to the public at large.
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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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