ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.
ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.
Just because it makes sense to you doesn’t guarantee that it will impress everyone that matters. By the way, what is a Chrysler Turbo Encabulator?
Ari Gold, the fast-talking fictional Hollywood agent in the hit TV show Entourage, may not be known for his sensitivity nor subtlety. But no one would accuse him of being naive when it comes to business.
Ari Gold, the fast-talking fictional Hollywood agent in the hit TV show Entourage, may not be known for his sensitivity nor subtlety. But no one would accuse him of being naive when it comes to business.
It has become obvious to me over the past few years spent presenting at universities that an understanding of basic financial principles is not taught anywhere throughout the traditional education system. This leaves us Gen Ys, again, with the responsibility of educating ourselves. Or going bankrupt.
The next time you get a proposal from a sales rep that quotes your spend as an “investment”, kick ’em in the butt and throw them out of your office. If they can’t pay you the courtesy of telling you the truth by calling it a “spend” or an “expense” or something that smells a lot less like bullshit, then you don’t want to do business with them.
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