Innovation: Disruption in the first degree
“Innovation” is a woolly beast. It has many disguises and aliases. To get face-to-face and down and dirty with innovation is no mean feat.
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Big brands in search of a Second Life
Newsflash! Virtual Reality has arrived. If you think it’s still the domain of pasty-faced geeks in bulky black goggles slaying digital dragons or bedding impossibly voluptuous sprites, brace yourself.
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How to win at classifieds
First off, let’s be clear. We have to kill the phrase ‘online classifieds’. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it’s symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.
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Here we go again
Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.
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The full package
About four years ago I took a break from my day job and went to Hollywood to chase Australian actors and filmmakers. The idea was to write a piece for Rolling Stone Australia on the lives of Aussie expats working in the entertainment industry. It was a similar project to one I had done a year earlier looking into the lives of expats in the technology equivalent of Hollywood – San Francisco’s Bay Area.
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Online: How to stand out from the online pack
It’s not news that the number of eyeballs searching for products and services online is growing rapidly. But you’re possibly not aware of just how rapidly growth in internet commerce is occurring.
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Google wants you to stop Googling
As anyone who has passed within earshot of me over the last few years knows, I’m a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.
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You can't do that on television
Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don’t think so.
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You can’t do that on television
Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don’t think so.
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Ankit Fadia: the ethical hacker
By the age of 16, Ankit Fadia was the author of several best selling books and a popular website on his pet subject: ethical hacking. Following the terrorist attacks of September 11, 2001, the US Government hired him to decrypt a critical email intercepted from Al Qaeda. It was, as they say, a good career move.
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Marketing: what's the buzz all about?
It’s a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.
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Marketing: what’s the buzz all about?
It’s a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.
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Follow the music
If you are at all interested in how technology and the internet are shaping media and culture, then pay a visit to aftertv.com, a website hosting a series of podcast interviews by digital media critic, Andrew Keen.
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The power of tittle-tattle
Greetings Anthillians! I’ve been sipping a glass of fine wine and contemplating the grapevine. Word of mouth has to be the most powerful form of advertising. How else could a brief conversation by the water cooler precipitate the purchase of a $300 dollar bottle of plonk? Professional antagoniser, Ray Beatty, is on the case.
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Ant Bytes — AA17
If you’ve ever received an invitation to a wedding being held interstate or overseas, you’ll know that sharing the love can be expensive and time consuming. But with technology doing more and more of our leg work these days, more palatable options were bound to emerge.
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Surf's up
Lists. Endless lists. The latest curse of the web are those endless swimming pools of customer data – most popular, most active, most tagged or downloaded. Personally, I hate them. They tell me nothing, other than other people’s aggregated bad taste. Worse, they miss one of the internet’s most subtle and powerful features – the discovery power of networks.
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Surf’s up
Lists. Endless lists. The latest curse of the web are those endless swimming pools of customer data – most popular, most active, most tagged or downloaded. Personally, I hate them. They tell me nothing, other than other people’s aggregated bad taste. Worse, they miss one of the internet’s most subtle and powerful features – the discovery power of networks.
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IT security: the Danish pastry approach
You’re in a bind – the IT guy keeps yammering on about security and the scare stories fill the press, but the costs seem excessive. With no water-tight guarantees, most security ‘solutions’ look like expensive snake oil. Could the solution be concealed within a popular baked confectionery? Colin Lewis thinks so.
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Marketing: directly target your marketing efforts
Direct marketing is a form of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.
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Content is still king
Mobile companies across the globe have spent billions of dollars creating networks that essentially all offer the same services. It’s been a huge investment just to get to the starting line. But the real challenge is in providing something that is different from the competition.
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