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Asia Pacific awards a vote of confidence for Australia’s innovation in ICT

Global honours are always reassuring and on that front, there was a lot that warmed the cockles of Australian hearts. Three of this year’s iAwards winners went on to win the Asia Pacific ICT Awards, or APICTAs. Two others received Merit Awards as Australia finished third among 14 nations at the 2012 APICTAs in Brunei earlier this month.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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