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Why focus groups don’t work [VIDEO]

In short, it can be summarised that your brain is out to get you. No, really. Mostly, you won't even realise it but, your brain...

Four great clues for running a business that I’ve learned from Sherlock Holmes

We’ve all heard nuggets of business wisdom from real world geniuses like Mark Zuckerberg and the late Steve Jobs. But, could we also learn...

Gartner’s 2014 Trends: Smart machines, personal cloud, 3-D printing et al

When Gartner talks, the IT world does lend an eager ear. What the think tank says is eagerly awaited at year's end. In keeping with...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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