Nine of the world’s top 10 brands are crowdsourcing. So umm… what are you waiting for?
At Interbrand, there are 3 factors considered in assessing brand value. The first is the brand’s financial performance. The second is its influence on customer choice and lastly, the strength of the brand relative to competition. With this in mind, the world’s top 10 brands should come as no surprise – Coca Cola, Apple, IBM,…
